| Word Of Mouth Advertising: Don’t Let It Turn Against You |
| It’s long been known that there is no more powerful form of advertising than word of mouth. When people hear about a product or service or business from someone not paid to tell them about it, it means much more than anything you could possibly buy. |
| Customer Service Is Long-term Advertising |
| Have you ever considered premier customer service to be a part of your advertising budget? I am envisioning glazed looks and a sudden shift in interest. Since I don’t want you to tune this out I’ll jump right into the details.
If you have |
| Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study |
| I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.
I mean, if you are going to spend that much money to get your product |
| Advertising your services or products on the Internet |
| For example, if your site made $5,000 in profits and there were 2,500 hits, each visitor would be theoretically worth 50 cents. Another advantage is the simplicity of the pay-per-click process. You can now purchase software that will rate the popularity |
| Extranets For Advertising Agencies |
| Ideally, clients and agencies have aligned interests, and they usually do. Today there are real challenges to that important alignment, forcing clients and agencies to look for new and better ways to collaborate. Enter easy-to-use, web based |
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Classical guitar piece "Clair de Lune", composed by Claude Debussy, performed by Paul Erickson
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